03 / ABOUT WORTH THE POUR LLC
Built by an operator.
Grounded in the work.
The person representing your brand should understand what it takes to build the store, run the operation, earn the customer, and work the account.
Experience on both sides
of the account.
Mike Reyes brings more than 15 years of experience in operations and logistics, with a background running spirits retail and hospitality businesses.
He built two successful spirits retail locations from the ground up. Both remain in operation today under different ownership. That record matters because Worth The Pour LLC understands the account from the operator’s side, including what earns attention, what creates friction, and what helps a brand keep moving after the first meeting.
Mike’s current work spans spirits brand representation, business consulting, brand development, marketing, and digital growth systems. He and his wife Brenda also run Marketing V111, bringing photography, video, social content, and events into the creative offering.
For emerging spirits founders, Worth The Pour LLC connects distributor conversations and account development with the positioning, collateral, content, technology, and day-to-day follow-through required to support a brand in market.
MICHAEL & BRENDA / MARKETING V111
The market perspective.
The creative partnership.
Michael and his wife Brenda run Marketing V111 together. Their work brings photography, video, marketing guidance, events, vendor connections, and brand collaborations into Worth The Pour’s scope of services.
Worth The Pour LLC leads the spirits strategy and market representation conversation. Creative projects can be scoped with Marketing V111 for spirits, hospitality, and other local businesses, whether you need a focused shoot or a coordinated launch.
YOUR NEXT CHAPTER STARTS HERE